Meet Peter Sims

sims black and white

Peter Sims is a best-selling author and the founder & CEO of Parliament, Inc— a place for learning, experimentation, and building new ventures. He is also an adviser to X (formerly Google X), Alphabet’s Moonshot Factory. His book Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, was selected as a one of the six best advice books for entrepreneurs by the Wall Street Journal and as one of the best business books of the year by The Washington Post and Inc. MagazineHe was the coauthor with Bill George of True North: Discover Your Authentic Leadership, which was a Wall Street Journal and BusinessWeek best-seller. Sims is also founder of the BLK SHP (black sheep), a community and movement of creative misfits.

Early on, I worked in venture capital with Summit Partners, including as a founder of the firm’s European Office in London. I loved working with entrepreneurs, and wanted to be one. Unexpectedly, though, I accidentally became an author after business school, when Bill George asked me to co-author the book True North: Discover Your Authentic Leadership. My curiosity then led me to Stanford’s Institute of Design (the, and design thinking formed the basis for the next book Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.

These experiences exposed me to a variety of worlds: as a member of General Electric’s Innovation Advisory Panel; as a social entrepreneur including as part of the founding team of #GivingTuesday and the co-founder of FUSE corps, which places fellows on year-long projects within cities to tackle problems such as opioids or low income housing, and has become one of the fastest growing social ventures in America; within education as part of the advisory council for Columbia University’s Committee for Global Thought; as well as culture and the arts as founder of The BLK SHP (black sheep) Foundation.

Ultimately, I found my calling as a creator and builder — an artistic entrepreneur.  Each day, with a host of talented colleagues and collaborators, we build a company and new ventures (Parliament) and foundation (BLK SHP). And, I write when I can.

I am a graduate of Bowdoin College and live in the Bay Area as a sixth generation Northern Californian (on both sides).  My great-great-great grandfather, Jacob Gundlach, founded Gundlach Bundschu (GunBun) in Sonoma, California’s oldest family-owned winery, which is run today by my cousins who, unlike me, actually know a lot about wine.


a note from peter speaker images