“You’ve Been Doing a Fantastic Job.  Just One More Thing…” (New York Times, April 2013)

“Why Google CEO Page Should Friend Amazon’s Bezos” (MarketWatch, March 2013)

“The Little Nudges that Would Make Even Churchill Proud” (Forbes, February 2013)

“Going from ‘Suck to Non-Suck’ as a Public Speaker” (Harvard Business Review, February 2013)

“Five of Steve Jobs’s Biggest Mistakes” (Harvard Business Review, January 2013)

“Obama 2.0: How will the second term play out?” (NPR, January 2013)

“Perfectionism and imperfection” (Goop, December 2012)

“How to Have an Unconventional National Conversation about Guns” (Forbes, December 2012)

“Obama’s Second Chance: Fulfilling the Untapped Potential” (Forbes, December 2012)

“How to Make Innovation Less Risky” (Forbes, December 2012)

“The Most Efficient Die Early” (Harvard Business Review, December 2012)

“Why Giving Tuesday is the Social Innovation Idea of the Year” (Bloomberg, November 2012)

“Successful Colfax alumnus returns to share his story” (Colfax Record, October 2012)

“The No. 1 Enemy of Creativity: Fear of Failure” (Harvard Business Review, October 2012)

“Fuse Corps becomes a BIG bet, thanks to many Black Sheep” (September 2012)

“The ‘Truth’ Campaign Creators’ MenthLab Combines Design And Community To Steer Youth From Menthol Cigarettes” (FastCompany, January 2012)

“John Legend and Inventing the Future” (October, 2011)

“Why Does Anyone Listen to Donald Trump?” (Huffington Post, September 2011)

Peter joined Jonah Lehrer, Steven B Johnson, and Matt Ridley for a Wall Street Journal Ideas panel on “Where Does Innovation come from?” with WSJ’s Senior Technology writer Julia Angwin as moderator © Kreg Holt

“As Hewlett Packard goes, so goes the world” (, September 2011)

“Slow and steady wins the race? And, ‘the empathy deficit’ (Economist Ideas Economy, September 2011)

“Inventing the Future with ‘Little Bets’: new ways to solve social problems” (Mashable Social Good, September 2011)

“Reinventing America — From the Bottom Up” (Reuters & Huffington Post, August 2011)

“Preoccupations: Daring to Stumble on the Road to Discovery” (New York Times, August 2011)

“Don’t Bet Big.  Little Bets are the Ones that Turn Into Billion Dollar Businesses” (TechCrunch, March 2011)

“The Montessori Mafia” (Wall Street Journal - Ideas Market, April 2011)


“True North Groups: A Conversation with Bill George”(, September 2011)

“Little Bets Can Make a Big Difference for Your Brand” (Forbes, April 2011)

“Pixar’s motto: Going from Suck to Non-suck” (Fast Company, March 2011)

“Place Your Bets” (strategy+business, July 2011)

“Why Spotify will be the hit of 2011″ (Reuters, August 2011)

“In On the Joke: Collaboration Through Humor” (Fast Company, April 2011)

“Case Study: How to Avoid Complacency” (Financial Times, April 2011)

“The Non-Overnight Success: How Twitter Became Twitter” (Guest Post, Tim Ferriss Blog, April 2011)

“Fail Often, Fail Well” (The Economist (mention), April 2011)

“Bring Back the Lost Art of Tinkering” (MindShift/NPR, April 2011)

“Social Innovations Must Start with the ‘Worm’s-Eye’ View” (Stanford Social Innovation Review, April 2011)

“What Bill Gates Could Learn from Chris Rock” (TechCrunch, March 2011)

Thinking Big? Then Think Little Bets: An Interview with frog design (March 2011)

“Big Bets versus Little Bets and the future of HP” (Harvard Business Review, March 2011)

“What Google Could Learn From Pixar” (Reuters & Harvard Business Review, August 2010)

“The No Brainer That We Risk Missing” (Huffington Post, August 2010)

“Is Google at Risk of Becoming the Next Microsoft” (TechCrunch, July 2010)

In The Spotlight: Peter Sims on True North, Authentic Leadership, and Innovation (October 2008)

Filling Russert’s Void: The Need for American Trustees (June 2008)

Tim Russert: A Different Type of American Royalty (June 2008)

The Next Inconvenient Truth (November, 2007)

BusinessWeek’s review “Getting To The Corner Office,” by Diane Brady calls True North “…both memorable and perceptive…” (March 2007)

“Discovering Your Authentic Leadership” (Harvard Business Review, February 2007)

The best speech I’ve ever read: “Personal Renewal” (by John W. Gardner)