“Alphabet and Platforms of Platforms” (Medium)

“One Country. Two Worlds. One Idea” (Medium)

“The One Key to Being a Great Entrepreneur”  (The World Economic Forum)

“Is America Still the Home of the Brave?” (Smithsonian & TIME – “What It Means to be American”)

“Here’s to the Creators” (Medium)

“Peter Sims on how ‘little bets’ spur big creative successes” (The Psychology Podcast with Dr. Scott Barry Kaufman)

“Silicon Valley Needs a MAYOR” (Medium)

“The White House 3.0″ (Medium)

“The Return of the Guild” (Medium)

“A Movement in the Making: #GivingTuesday” (Medium)

“Leading from Your ‘True North’” (Nonprofit Professional Performance Magazine)

“Peter Sims, Writer and Entrepreneur” (Passion Company Project)

“Closing the ‘Empathy Gap’ in America” (Medium)

“The Immaturity and Arrogance of Uber” (Medium)

“Fortune 500 Execs Look to Colfax High Alum for Inspiration” (Sacramento Bee)

“Can We Trust Uber?” (Medium)

“Indra Nooyi and Roger Goodell: Personal Loyalty vs. Leadership Accountability” (Medium)

“Why Peter Thiel is Dead Wrong About Monopolies” (Medium)

“Rediscovering the NFL’s True North” (Huffington Post)

“How Andreessen Horowitz is Disrupting Silicon Valley” (Medium)

“What Was Steve Jobs’ Email Address?” (Harvard Business Review)

“The Real Hero of the American Story” (Medium)

“Little Bets and Black Sheep: an interview with Peter Sims” (Unmistakable Creative podcast)

“What our email signatures say about us – a fun meditation” (Medium)

“My Surprising Conversation with Dick Fuld (yes, that Dick Fuld) and the future of America” (Medium)

“The Hero Returns: Steve Jobs’ real genius” (Medium)

“My Job Lacks Meaning, What Can I Do?” (Medium)

“Small Ideas, Big Payoffs” (NPR)

“Five Mantras for Entrepreneurs by Peter Sims, a venture capitalist and believer in little bets” (Economic Times)

“You’ve Been Doing a Fantastic Job.  Just One More Thing…” (New York Times)

“Why Google CEO Page Should Friend Amazon’s Bezos” (MarketWatch)

“The Little Nudges that Would Make Even Churchill Proud” (Forbes)

“Going from ‘Suck to Non-Suck’ as a Public Speaker” (Harvard Business Review)

“Five of Steve Jobs’s Biggest Mistakes” (Harvard Business Review)

“Obama 2.0: How will the second term play out?” (NPR)

“Perfectionism and imperfection” (Goop)

“How to Have an Unconventional National Conversation about Guns” (Forbes)

“Obama’s Second Chance: Fulfilling the Untapped Potential” (Forbes)

“How to Make Innovation Less Risky” (Forbes)

“The Most Efficient Die Early” (Harvard Business Review)

“Why Giving Tuesday is the Social Innovation Idea of the Year” (Bloomberg)

“Successful Colfax alumnus returns to share his story” (Colfax Record)

“The No. 1 Enemy of Creativity: Fear of Failure” (Harvard Business Review)

“Fuse Corps becomes a BIG bet, thanks to many Black Sheep”

“Jonah Lehrer’s Mistake – And Ours”(Harvard Business Review)

“The ‘Truth’ Campaign Creators’ MenthLab Combines Design And Community To Steer Youth From Menthol Cigarettes” (FastCompany)

“Why Does Anyone Listen to Donald Trump?” (Huffington Post)

Peter joined Jonah Lehrer, Steven B Johnson, and Matt Ridley for a Wall Street Journal Ideas panel on “Where Does Innovation come from?” with WSJ’s Senior Technology writer Julia Angwin as moderator © Kreg Holt

“As Hewlett Packard goes, so goes the world” (

“Slow and steady wins the race? And, ‘the empathy deficit’ (Economist Ideas Economy)

“Inventing the Future with ‘Little Bets’: new ways to solve social problems” (Mashable Social Good)

“Reinventing America — From the Bottom Up” (Reuters & Huffington Post)

“Preoccupations: Daring to Stumble on the Road to Discovery” (New York Times)

“Don’t Bet Big.  Little Bets are the Ones that Turn Into Billion Dollar Businesses” (TechCrunch)

“The Montessori Mafia” (Wall Street Journal - Ideas Market)


“True North Groups: A Conversation with Bill George”(

“Little Bets Can Make a Big Difference for Your Brand” (Forbes)

“Pixar’s motto: Going from Suck to Non-suck” (Fast Company)

“Place Your Bets” (strategy+business)

“Why Spotify will be the hit of 2011″ (Reuters)

“In On the Joke: Collaboration Through Humor” (Fast Company)

“Case Study: How to Avoid Complacency” (Financial Times)

“The Non-Overnight Success: How Twitter Became Twitter” (Guest Post, Tim Ferriss Blog)

“Fail Often, Fail Well” (The Economist (mention))

“Bring Back the Lost Art of Tinkering” (MindShift/NPR)

“Social Innovations Must Start with the ‘Worm’s-Eye’ View” (Stanford Social Innovation Review)

“What Bill Gates Could Learn from Chris Rock” (TechCrunch)

Thinking Big? Then Think Little Bets: An Interview with frog design

“Big Bets versus Little Bets and the future of HP” (Harvard Business Review)

“What Google Could Learn From Pixar” (Reuters & Harvard Business Review)

“The No Brainer That We Risk Missing” (Huffington Post)

“Is Google at Risk of Becoming the Next Microsoft” (TechCrunch)

Filling Russert’s Void: The Need for American Trustees (Huffington Post)

Tim Russert: A Different Type of American Royalty (Huffington Post)

The Next Inconvenient Truth (Huffington Post)

BusinessWeek’s review “Getting To The Corner Office,” by Diane Brady calls True North “…both memorable and perceptive…”

“Discovering Your Authentic Leadership” (Harvard Business Review)

The best speech I’ve ever read: “Personal Renewal” (by John W. Gardner)