Peter Sims

Chris Rock has become the most popular comedian in the world and while there is no doubt he’s got enormous talent – his brilliance also comes from his experimental thinking. The jokes he rolls out on his global tours are actually the output of thousands of little bets – some of which worked, but many [...]

Apple’s impressive quarterly earnings report this week, bolstered by iPhone sales, exemplified what has become increasingly clear: Apple has not only designed a highly successful product with its iPhone, the company’s use of design principles have allowed it to build an incredible business model and ecosystem that has even Microsoft admiring it. Steve Balmer, CEO [...]

The Wall Street Journal’s ideas reporter, Pfred Dvorak, wrote a great article describing Best Buy’s experimental forecasting system entitled, “Best Buy Taps ‘Prediction Market’” — an excellent example of how companies are using focused experiments to innovate their internal processes. Anyone interested in innovation should take note.
Essentially, Best Buy faces a massive challenge — [...]