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For review copies of Little Bets or media inquiries around the book, please contact Larry Hughes at Simon & Schuster: Free Press.

Otherwise, email Peter here any time.

Peter Sims

Peter Sims is a best-selling author and entrepreneur. His new book is Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, and he was the coauthor with Bill George of True North, the Wall Street Journal and BusinessWeek best-seller...Read more »
About the Book

Little Bets describes a set of simple yet often counterintuitive experimental methods to explore and develop new ideas, in work and life. Read more »
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Future360 - Peter Sims, Author of "Little Bets" from Advance Global on Vimeo.
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Reviews

"Highly engaging... Will help you challenge the status quo and discover extraordinary new possibilities in whatever endeavor."

— Howard Schultz, chairman and CEO, Starbucks

"A powerful and practical book."

— Daniel H. Pink, author of A Whole New Mind and Drive

"I really can't say enough about this book; Little Bets rings so true to my own experience at Teach For America."

— Wendy Kopp, CEO and Founder, Teach for America

"A fascinating and revealing journey through the real-life dynamics of the creative process."

— Sir Ken Robinson, New York Times bestselling author of The Element

"Little Bets is easily the most delightful and useful innovation book published in the last decade."

— Robert I. Sutton, Professor, Stanford University, New York Times bestselling author of Good Boss, Bad Boss

"Whether you’re an entrepreneur or an artist, Peter Sims shows you how big breakthroughs start with little bets."

— Chip Heath, author of Made to Stick and Switch

"A timely and compelling book that will change the way you think, a roadmap to success in the 21st century."

— Peter Georgescu, former CEO of Young & Rubicam

"Diverse and uplifting—a veritable gumball machine of memorable anecdotes to inspire creativity."

— Kirkus Reviews

"Peter Sims convincingly argues that we need a new model of creativity."

— Jonah Lehrer, author of How We Decide

"'Little Bets' is a big idea."

— Alan M. Webber, Co-Founding Editor, Fast Company magazine

"By showing how experimentation has been instrumental not just in Silicon Valley, but all over the world and long before the Internet, Sims' research could inspire even the stodgiest corporation to take a risk."

— Kirkus Reviews

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Peter Sims

About the Book

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