What are Little Bets?

Click here for an excerpt from “Little Bets.” What is a “little bet”? Little bets are a way to explore and develop new possibilities. Specifically, a little bet is a low-risk action taken to discover, develop, and test an idea. Chris Rock develops new comedy routines by making little bets with small audiences; Amazon’s CEO… continue reading »

Think Like Chris Rock: Little Bets

Chris Rock has become one of the most popular comedians in the world and, while there is no doubt he’s got great talent, his brilliance also comes from his approach to developing his ideas. The routines he rolls out on his global tours are the output of what he has learned from thousands of “little… continue reading »


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